2010 Bowman Sterling Is Cringeworthy, Golden Rule Still in Effect

Just when you think Topps has finally started to put the right foot forward, they take three steps back. I really don’t get what it is that Topps cannot see about their high end products, but the stuff is just horrible. I cant even tell you how tired I am of seeing the same stupid ideas product after product, year after year. Seriously, I am wondering if one group of people designs the low end stuff and another group of people designs the high end. Even outside of the continued stupidity regarding the way the stickers are used, the designs never look up to par with even the worst of their low end products.

First off, let me start with the box hits of this product, the rookie material signatures. These cards used to be a matter of taste because they were horizontally oriented and they always had the players with their helmets off. I hated the pictures, so I didn’t buy the cards. Now, the pictures are game style, but the vertical orientation forces Topps to cover up the player with the unnecessary swatch placement, and then it no longer becomes a question of taste when it comes to liking these cards. Its absolutely shocking to me that Topps' design team is willing stamp their name on a finished product like that, especially when you also see that they cut out a place for the sticker AGAIN. Oddly enough, there is no sticker cutout space on Dez Bryant's non-memorabilia signature, and it obviously looks THAT much better. Not that it even would make a difference when the player is just barely peaking over the stupidly placed relic, at least in this case.

Secondly, I have no clue why Topps needs booklet cards in every goddamn product. It wasn’t even that novel of an idea when it was first started, and now its getting worse than the Panini manupatch autos that they spread over 25 different products. When you count up the different elements that they factor in to each of the booklet cards, it makes you wonder what the purpose of the card is. Is the purpose to create a good looking card, or is the purpose to pack so much crap onto the front of a card that you actually need two front sides and two back sides to do it. Give me a break.

Lastly, the price point of this product is still one of the most ridiculous on the market. Based on what you get out of a box, this product is so completely overpriced that it makes Triple Threads look like a good deal. Even though you may get 10 or whatever autos per box, all but one or two is going to be a scrub. That means, that you have to count on one or two cards to make up for 250 dollars, and even the Mr. Golden Bronco cant live up to that. That puts the collector at even more of a disadvantage, especially when you consider how terrible these cards sell on the secondary market after the initial release.

Ill give it to Topps, the overall design looks better than last year, but that is like saying this year's Chevy Aveo looks better than last year's. In the end, its still looks like an Aveo, and that's the problem.