First Look: 2010 Topps Platinum Football

Previews for Topps Platinum hit the web while I was out, and I am a little shocked by what I see. Although the design does look a lot better than last year, it still has a lot of the same flaws as 2009 Platinum, including some I was not hoping to see.

First off, I have been told for the last few months that Topps Platinum would be this year's answer to the loss of a licensed SPA product. On card autographs, great design, and huge content in the box for a great price. Obviously that is not the case as the stickers are still built into the design, and your eye is drawn to the fact that some of the box will again cover up the player. I have never understood Topps' reason for making the sticker the focus of the product, especially considering that stickers were invented to hide the fact that the cards werent handled by the atheletes.

Secondly, the way the players are silhouetted on the cards doesn’t lend very well to the chrome style stock. I mentioned last year that the cards themselves looked weird because of the solid silver, black, or red background. The reason the Chromes are so successful is because of how great the field pictures look on a chrome stock. It has always been an industry success story of how great chrome is, and when you take one of the elements out of it, things don’t look right. Its why foilboard always looks ridiculous, straight pics with no scenery don’t work. If it were flat stock it would be different a la SPA, National Treasures and Exquisite, but this doesn’t work.

Lastly, I do think this set looks better than last year, as some of the cards make last year's look like they were designed by an amateur. However, this set is far from the level it should be at, despite the fact that it is a welcome January level product in September. I think Topps will no doubt have lots of success with it.