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Today, Upper Deck posted on its blog that they will be sponsoring a new initiative to get 1,000,000 unopened packs collected and sent to overseas US troops by 11/11/2010. Its not often that you see something like this put together, so I hope you guys help contribute to this good cause at your local shops or by mail. They have given the program a head start with 100,000 packs, and the rest is up to us.
I dont think many of us realize how much this would mean to our friends across the ponds, as this little taste of home could mean the difference between a good day and a bad one. One of my best friends is stationed in Iraq right now, and he has had quite a struggle to find places to send him cards to feed his wax addiction. I can see that something like this would be wonderful for guys like him, and now we have the opportunity to bring that to them.
Im already working on putting together a contest to help, ill post as soon as I have everything ready.
I'm going to sound like a real dick but this is just a ploy of using a sense of charity to sell more product. Really lame when companies do this in my opinion.
ReplyDeleteJeff, Agreed to the fuckin' Tee.
ReplyDeleteWhen I read this, the first thing I thought was, "I wonder how much they're writing off those 100K packs for on their tax form"
With that said, if you're going to give to charity, I suppose this is a good one.
Whether good intentioned or not feeding off of peoples needs/emotions of charity to sell product is a shitty move. Sure it happens a lot, doesn't make it right. They could have just as easily said "hey we donated 100k packs to troops" and talked about how it boosts their morale and then leave it to consumers to do the same if they felt so. Instead of turning it into a marketing campaign run by them to get packs sold.
ReplyDeleteI don't doubt it will benefit the troops but you'd be better off sending something on your own if you are care to.
Seriously UD, are you sure you want armed soldiers opening your product?
ReplyDeleteYou've got to know one of them is going to fucking snap when they open their third super sick undrafted free agent Jerimiah Johnson Arian Foster DUAL AUTO.. SICKKKKZ.