The Donini/Beckett Love Affair Continues: How Far Does It Go?

So, Donini sent over another box to Beckett, again a week early. Im sure it was for all the "favors" to be named later, but this one gave us some indication of how deep the love affair really runs. Not only was it a week early, fresh from the factory, but it contained an auto that Donini has been publicizing non-stop since the Premiere last month.

They managed to "pull" (being a subjective term) a Percy Harvin School Colors fugly silver paint pen auto, which in itself isnt that big of a deal. The reason I am mentioning this is solely because of the sheer fuckload of marketing they have done on these cards. They have released digital galleries - twice - as well as provided extremely visible coverage from the premiere signing of the cards.

After seeing all of this marketing crap, I guessed that it was happening because when Donini releases an on card auto subset, its a holiday! No matter that they are fugly beyond belief, they are just happy to be a waiter at the on card auto dinner table, right?



Obviously, post-beckett break, its making a little more sense to me. Considering that Beckett was delivered a box with a top of the class auto from this set, we are now seeing the purpose of the Beckett box break. Its no longer about setting unrealistic expectations for the box breaks that are done by real collectors, but now its about pimping your ugly ass subsets to draw up needless buzz. My uncle, an emmy award winning writer, once said that hollywood only advertises early when its a dog, otherwise they let the stuff speak for itself - then blow it up. Here we clearly have the dog, being blown up as long ago as the fucking rookie premiere. Then you send a fresh box to Beckett with a "great" example of that target? Cmon, im not that dumb.

Im not even going to talk about the 2 patch cards they received in the same box, something that NEVER happens in boxes of Classics.

Lastly, on an unrelated note, Im happy that Donini has sort of solved their floating swatch problems, as some of the jersey cards look good. However, they majorly fucked up the base formula by editing out the field and replacing it with a weird ass brown background. Im not sure why, as I think the field is ABSOLUTELY necessary to do a picture it's due justice. Without it, you just have overdone photoshop abortions with no character.