So I got an email from a few readers that Beckett was introducing "real time pricing" for the new, awful, and confusing site. They describe it as updated pricing every day and that you will finally be able to get NRP the day the cards are priced by their Sr. Market Analysts (The Pricing Hat).
Thursday, August 28, 2008
You would think this would make them more relevant, but really it continues to show how incredibly irrelevant they really are. They are so stuck on keeping this ideal of a "price guide" around, they dont understand that the way they price cards is made completely fucking useless by new(er) innovations over the last 20 years. Yes, Beckett prices their cards the same way they did 20 years ago (the Pricing Hat). They dont get that People get their info from the computer now. I guess no one at Beckett got that memo.
So, for the first time ever, here is what I would do if I were them:
First I would send my people over to go on eBay over the next six months and find out as much about as many cards as they can and then give it to your "Sr. Market Analysts." Then start a beta program where selected card sales are monitored and averaged every day. If there is no market data, they would leave it blank and not assign a random price from the hat. After about another three months, I would start promoting the real centralized pricing trends and show people how it works, mainly because 100% of the people who go by book value are complete idiots.
Now you wont be able to show a steady price, because like the stock market, things change hourly. So, you can give a range, which is more than anyone ever needs. This would help buyers who use eBay find out if what they are getting is actually a good price. No fucking multipliers and no fucking hat drawn prices.
People with a "My Collection" will be able to see "real time" graphs of the eBay market trends of the real value of their cards, and it will finally make Beckett relevant again. I would even use it. It would be a great tool!
For those of you who deal at shows, you could submit the prices you paid for your cards. Granted these prices would be off, because dealers jack up prices to make a profit. Yet, my fledgling economic mind believes there could be a formula established to generate a real value for these. In fact, I believe it would be PRETTY FUCKING EASY.
Then, instead of releasing a hobby magazine based on one fucking huge conflict of interest, you could promote a magazine that gave commentary, showed real market trends, and gave people a good expectation of what the hobby was really like. Hell, I would buy that too. You could even have readers submit their own store bought box breaks to show other readers a fair expectation as well! Wow!
Instead of doing all of the things above, thingsI just came up with off the top of my head, they are using their centralized website to give daily updates on THEIR prices, not REAL prices. I also think its pretty fucking hilarious that they have Sr Market Analysts. Besides, if they make as much money as their Sr. Graders (The Sr. Grader is pictured below with his Jaguar) maybe people will see what I am talking about with these douche nozzles.
See people, its a business for them, not an objective guide for you. I have said it countless fucking times that Beckett is the number one authority on douchebaggery. However, every time I fucking trade online, or every time I hear someone quote book value, I just want to scream that the price expectation they have is not real. It is a hat drawn number influenced by the manufacturers to create a false ideal of how to price a card. Manufacturers know that higher book value means more sales, so they find ways to inflate those prices - hmm, how does that happen? Ad revenue given to Beckett, boxes and swag given to Beckett, favorable press given to Beckett, who knows what else. If you think integrity has a place in this business you are fucking stupid.
I have exhausted myself trying to combat this, and others have taken up the mantle to try and stand with me (Thank you also to Rob from VOTC). Also, I know there are bloggers who privately feel the same way and do their part off the record. Granted, I know I make very little difference from this blog, but for every person that stops paying attention to Beckett's stupidity and false idols, I am a success.