The 'personal touch' cards out of Ultimate are not the first incarnations of a card like this, but they are the most valuable for sure. With each being limited to 3 copies, many collectors are picking them up at huge prices. Personally, I dont like the idea of these cards, but I cant deny the canvases these cards provide for interesting/funny facts. Regardless of my feelings about purchasing them, I do like reading them, as I think it gives us something we dont normally get about the players' personal lives.
Drew Brees' Favorite Hero - I found it kind of odd that his favorite hero is a baseball player. In other news, Drew Brees is now hated by Yankee fans.